Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand
نویسنده
چکیده
// WHS nice to sec a company sponsoring an event. It shows ihey are interested in being part of the community. J have a tittle more resjuxt for them. I think the eivnt sponsor logo was attractive. The logo was everywJiere and also on the volunteers' shirts. You know those shirts will be worn a;^ain! I am not sure hozv much they paid for the sponsor^ ship, but this is a good opportunity. I have never oumed the (event sponsor's) product. Sure, now tliiit I am in the market to buy, I will certainly consider buying their proiiuct. (Anna, age 24)
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تاریخ انتشار 2007